Our Work

Newman's Own OrganicsĀ®

Project Details

Peter Hill Design worked with Newman's Own Organics® to create a new package design for the national brand. Based on research showing that consumers want to make a personal connection with their brands, the team added "Nell's Stories" on the back of each package to personalize the product. The new design delivered increased retail shelf visibility to the five-year old product and enhanced recognition in both store shelves and in the consumer's pantry.
 
New olive oil and balsamic vinegar packaging updated an existing label with fresher colors and graphics, while maintaining elements of the original labels.


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