Lester Buildings is a leading manufacturer and builder of building systems for farming and commercial purposes. Peter Hill Design developed the new brand and promotional materials for Lester’s new Eclipse Metal Roof System product launch. The work included the logo, brochure, industry advertising, email marketing and trade show materials. This new branding utilized updated colors which were then brought into the company’s new website design and overall corporate identity.
Peter Hill Design was integral to strengthening Lester’s digital presence with the new web design as well as developing a consumer Buying Guide that helps educate the customer versus selling to them. The Buying guide was created as a printed piece and digital download that utilized a social campaign strategy to drive downloads. Peter Hill Design continues to work with Lester Buildings on print and digital marketing initiatives.