Henson & Efron, a Minneapolis-based law firm, was in need of a brand refresh. Peter Hill Design, in partnership with Maccabee Group, designed and developed a new logo, identity system, and robust website. The brand was designed to better depict the firm as it continues to grow and offer new services through its six, distinct practice groups.
The new logo includes modern typography and a timeless, classic color palette. The icon is designed with the letters 'H' and 'E' intertwined, symbolizing the relationship between Henson & Efron's clients and its attorneys.
Significant changes were made to the website, and the new look is a cleaner, more modern design which incorporates new photography that was taken at the firm earlier in 2013. A condensed mobile site was also developed to make it easier for users on the go to find attorney bios, firm contact information, and practice area information in just a few clicks.