Peter Hill Design launched a high impact brand strategy for Disney Garden's fresh produce. The products showcase Disney's licensed characters and promote healthy eating habits for children. The program features an innovative package design for Pixie Sweet Corn. The award-winning design uses the treasured Disney character, Tinkerbell®, and charms with transparent white ink for Fairy Dust.
Other elements include POS displays, trade advertising and a content-rich website. Peter Hill Design developed the site's child-focused activities such as interactive games, kid-friendly recipes and a 'Find the Farmer' activity to promote organic produce. The team created an online sweepstakes to increase brand visibility.