Peter Hill Design has designed various consumer-packaged goods for As Seen on TV products that are new to retail sales environments. Windobully, adjustable window locks, uses colored curves to differentiate the packaging from typical hardware store products that are rigid and boxy. The red and blue hues were chosen as a way to pop out from typical orange and yellow product displays.
K9 Copper Collar, therapeutic dog collars, educates the consumer on the homeopathic uses and incorporates various friendly dog images to engage the customer. The black and copper colors were used to distinguish the product from the typical pet accessories and mimic the color of the actual product inside the box.
Both Windobully and K9 Copper Collar were awarded industry awards from GD USA for their design excellence.