News

WindoBully Wins American Package Design Award

February 25, 2016

Peter Hill Design has been awarded an American Package Design Award by Graphic Design USA (GD USA) Magazine for Prime Direct Brands, LLC – WindoBully. The entries for 2016 reached 2,000 for the first time and a highly selective one-in-five were recognized with a Certificate of Excellence. Peter Hill Design’s work included package design for the new and innovative home-improvement product.

The WindoBully packaging was designed to pop-off the shelf and educate the consumer on the product. The window lock is unique in that it can work with open windows and doors so this feature was highlighted through the instructional photos on the back of the package. The colored curves were incorporated to differentiate the packaging from typical hardware store products that are rigid and boxy. The red and blue hues were chosen as a way to stay out from typical orange and yellow product displays.

“Packaging projects always present a unique design challenge because all the product details and features must be highlighted in the small space provided. There are only seconds to catch a consumer’s eye when they are shopping. The Windobully package uses a mix of iconography and photography and bold colors. It was an exciting project to work on and seeing it in big-box retailers is the best reward,” said Megan Junius, Creative Director of Peter Hill Design.

Robert George, President of Prime Direct Brands, LLC said “The team at Peter Hill Design nailed the design early on in the process but we debated the color palette. After reviewing a variety of options, we landed on the bright red and blue to best represent the product. The design team’s work was flawless start to finish and the product is selling well in national retailers and online.”

Since 1963, GD USA has been the monthly news magazine for the professional design community including graphic designers and other creative professionals. The American Graphic Design Awards is a national, four-decade old flagship competition and is open to everyone in the graphic arts community.

 

Back