February 2, 2018
ENVIE, a new at-home hair straightening kit, needed a high-end but approachable look for its upcoming online and in-store product launch. Peter Hill Design worked with Prime Direct Brands to develop a cohesive look for each element in the package design. Utilizing the trendy Millenial Pink color and gold as a nod to the high-end beauty industry plus the black and white photos as a contrast to typical hair product packaging proved to be a winning combination.
Velvet Bees Honey Butter, a local and regional gourmet food product, sought to bring its brand and packaging to the next level in anticipation of growing production. Peter Hill Design completely rebranded the product and worked with KASA Family Foods to create a label for their delectable honey butter. The new design pays homage to its origins and retains the essence of its original branding while attracting new and larger audiences.
More than 2,000 entries were submitted and the top 15% were selected as winners. Peter Hill Design was among the few companies who won multiple awards. View the winning designs in the 2018 GDUSA Package Design Annual online.Back