MORE Campaign Launches for Local Elementary School

March 27, 2017

Peter Hill Design collaborated with St. Thomas More, a private elementary school in Saint Paul, on a new campaign to drive enrollment. The school focuses on personalized learning in a small-class setting using Jesuit values. The campaign included billboards, digital advertising, direct mail, school signage and event materials.

Peter Hill Design developed the attention-grabbing chalkboard graphic featuring a word equation “Smaller Classes = MORE Learning”. This theme was carried throughout the campaign materials. The school has seen an uptick in enrollment since the campaign started but plans to build on the momentum and incorporate more elements starting Fall 2018.