Larson King's Tis Always the Season

December 10, 2014

Above the Law, a national news site for the legal profession, hosted their sixth annual law firm holiday card competition in 2014. Larson • King enlisted Peter Hill Design to create their entry for the second year in a row and made ATL’s first round internal review that narrowed the voting to the six finalists. The contest received over 3,100 votes, with Larson • King capturing nearly 10% among fierce competitors including previous finalists, Fenwick West from Silicon Valley and Haynes and Boone from Dallas.


The video holiday card depicts Larson • King attorneys turned superheroes who go about their day solving a series of challenges. In reality, that’s what they do: solve problems. The light-hearted animation video touts attorneys in costumes with L•K emblazoned across the chest as they arrive on winter or holiday-inspired scenes to save the day.


Larson • King really enjoyed that this afforded them the opportunity to step outside the box a bit from the more typical holiday greeting. Like many law firms, they communicate value to their clients in a process-driven, results-oriented way and it was refreshing to paint their values in a more creative and emotionally responsive way. The card also served as a great way to thank the firm’s clients for their loyalty and connect with them on a greater personal level.  The Larson • King attorney superheroes hope to be top-of-mind when clients need them to take heroic action in 2015 and beyond.


Read more about the contest here.