Larson King Holiday Card Contest Finalist

January 13, 2016

Above the Law, a national news site for the legal profession, hosted their seventh annual law firm holiday card competition in 2015. Larson • King enlisted Peter Hill Design to create their entry for the third year in a row and made ATL’s first round internal review that narrowed the voting to the eight finalists. Larson • King recieved over 150 votes alongside fierce competitors including previous finalists, Wolf Greenfield and Proctor Heyman & Enerio.

This whimsical animation tells a Dr. Seuss-esq rhyming story while incorporating holiday cheer and Larson • King’s care for their clients. The winter scenery brings in references to their locale, Saint Paul – Minnesota with recognizable landmarks and buses zooming by with Larson • King advertising on them. The animation is light-hearted and projects a joyful spirit. The script was a collaboration to bring in some clever holiday classic references including Fa la la la Law (get it?) from Deck the Halls.

Larson • King continues to enjoy the opportunity to step outside the box a bit from the more typical holiday greeting and their clients agree. Some of the client feedback has been "Best virtual Christmas card ever.” "I think your firm card is the best one I have seen in a long time - nice job.” "That is the best e-card I've seen...ever. Well done! Thanks for everything you do for our St. Paul community!"

Check out the full list of Above the Law holiday card finalists here.