Award-Winning Annual Report for Open Arms

October 31, 2014

Peter Hill Design partnered with Byers Market to produce the 2013 Annual Report for Open Arms MN. The annual report reflected on a truly monumental year for the non-profit organization that cooks and delivers free meals specifically tailored to meet the nutrition needs of individuals living with cancer, HIV/AIDS, MS, and ALS. The staff and volunteers spent 2013 sharpening their focus and productivity, and gaining momentum for the future.


As the creative team explored avenues to unveil the Open Arms story, they further developed the Momentum theme as a framework for the annual report. They crafted compelling content and visual infographics to tell the moving story of the efforts on behalf of the organization. The annual report included many colorful, bright and bold infographics to convey both statistical figures and the impact Open Arms had on the community that year in an appealing and easily digestible way.


The annual report was chosen as a Merit winner in the 2014 HOW International Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine, an authority on design, recognizes outstanding creative work produced by individuals and creative agencies from around the world. The expert judges evaluated 1,070 entries and selected 300 winning projects that demonstrated an ideal mix of concept, strategy and execution from top global agencies. Entries were judged by type of work and also by how effectively the design achieved the stated business goals.


The winning project is now featured in the March 2015 issue on page 42.

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